Comments on: How to best advertise small business – word of mouth is best, right? http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right Internet marketing for beginners Sat, 10 Apr 2010 04:16:44 -0700 http://wordpress.org/?v=2.8 hourly 1 By: fperspective http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right/comment-page-1#comment-2125 fperspective Tue, 22 Sep 2009 04:45:59 +0000 http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right#comment-2125 The best way to move into new markets to find markets that are adjacent to the market you are already in. Don't try to stretch to completely new markets - it is too expensive. Find customers within your existing business who fit in both your current and adjacent markets and ask them how they learn about new products/services in their other market (what they read, what sites to they visit, what keywords to they use on Google, etc). All this will help you find sources of media that best target these buyers. Then I would try to get PR before advertising. It is often less expensive and more effective. If you have never used PR (Public relations) before, I have a suggestion. My friend opened up a business in a new market. To get local newspaper coverage, he went to the newspaper and asked which local PR specialists the newspaper liked to work with. Then he hired their recommendation to get him ink in the local paper. It worked like a charm.<br><b>References : </b><br> The best way to move into new markets to find markets that are adjacent to the market you are already in. Don’t try to stretch to completely new markets – it is too expensive.

Find customers within your existing business who fit in both your current and adjacent markets and ask them how they learn about new products/services in their other market (what they read, what sites to they visit, what keywords to they use on Google, etc). All this will help you find sources of media that best target these buyers.

Then I would try to get PR before advertising. It is often less expensive and more effective. If you have never used PR (Public relations) before, I have a suggestion. My friend opened up a business in a new market. To get local newspaper coverage, he went to the newspaper and asked which local PR specialists the newspaper liked to work with. Then he hired their recommendation to get him ink in the local paper. It worked like a charm.
References :

]]> By: thelegund2005 http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right/comment-page-1#comment-2124 thelegund2005 Tue, 22 Sep 2009 04:08:59 +0000 http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right#comment-2124 good answers here<br><b>References : </b><br> good answers here
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]]> By: fisuiks http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right/comment-page-1#comment-2123 fisuiks Tue, 22 Sep 2009 03:28:59 +0000 http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right#comment-2123 If you're a little bigger than small, but smaller than midsize. You might also try cable television advertising. In a suburban area, a 30-second spot might cost only $15-$25. In a small town it might cost as little as $2-$3. Making your commercial might cost you anywhere from $1500 to $2500.<br><b>References : </b><br>http://www.4hb.com/0131wwiobiz64adcable.html If you’re a little bigger than small, but smaller than midsize. You might also try cable television advertising. In a suburban area, a 30-second spot might cost only $15-$25. In a small town it might cost as little as $2-$3. Making your commercial might cost you anywhere from $1500 to $2500.
References :
http://www.4hb.com/0131wwiobiz64adcable.html

]]> By: Ry http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right/comment-page-1#comment-2122 Ry Tue, 22 Sep 2009 02:46:59 +0000 http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right#comment-2122 you should check out http://www.merchantcircle.com It's a new site whose sole purpose is to help a small business grow. It's free so you have nothing to loose. I think anything that is trying to help the "little guy" is worth a shot.<br><b>References : </b><br>http://www.merchantcircle.com you should check out http://www.merchantcircle.com

It’s a new site whose sole purpose is to help a small business grow.

It’s free so you have nothing to loose.

I think anything that is trying to help the "little guy" is worth a shot.
References :
http://www.merchantcircle.com

]]> By: smc2005 http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right/comment-page-1#comment-2121 smc2005 Tue, 22 Sep 2009 02:22:59 +0000 http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right#comment-2121 Google AdWords is very effective, if done and used correctly. Direct mailing has died out, but still is powerful for some businesses. If you already have a web site start a mailing list, send out a weekly newsletter with it, you can build the list of people reading it by buying leads, there are a number of companies that will sale them, this is by far one of the most effective Internet marketing tools around.<br><b>References : </b><br>http://www.superiorwebmaster.com Google AdWords is very effective, if done and used correctly. Direct mailing has died out, but still is powerful for some businesses. If you already have a web site start a mailing list, send out a weekly newsletter with it, you can build the list of people reading it by buying leads, there are a number of companies that will sale them, this is by far one of the most effective Internet marketing tools around.
References :
http://www.superiorwebmaster.com

]]> By: eeleet69 http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right/comment-page-1#comment-2120 eeleet69 Tue, 22 Sep 2009 01:35:59 +0000 http://blog.naxxmedia.com/small-business-marketing/how-to-best-advertise-small-business-word-of-mouth-is-best-right#comment-2120 buy some google adspace relatively cheap and good returns<br><b>References : </b><br> buy some google adspace
relatively cheap
and good returns
References :

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